Scalable Property Management

The Whitlaw Method™ combines:

Proven accountability frameworks (the operational discipline used by thousands of scaling companies)

Property management best practices (compliance and quality standards)

Your existing tech stack (no expensive software replacement required)

The Problem You're Facing

You're growing. But every new door adds complexity.

Your team asks "How do we do this?" for the same task three different ways.

You have policies in your head, processes in Slack threads, and procedures buried in email chains.

You're stuck being the answer to every question. Your team can't move without you.

You need a system. Not more software. A way to run your business that doesn't break when you scale.

Who This Is For

This system is built for property management companies at 100-300 doors who are:

• Ready to stop being the bottleneck for every decision

• Tired of reinventing the wheel every time they hire someone

• Struggling with inconsistent execution across the team

• Looking to scale without sacrificing quality

If you're under 100 doors, you might not need this yet. Over 300? You should already have this.

We use what works. Proven operational frameworks work. Industry-standard best practices work. We take both and build them directly into your PM operations.

No fancy certifications on the wall. Just results in your business.

Here's how it works:

We don't replace your PM software. We document HOW your company operates.

The Whitlaw Method™ is the wrapper around your tech stack:

• Your PM software handles properties (RentVine, AppFolio, Yardi)

• Your CRM handles leads and workflows (LeadSimple, Aptly)

• The Whitlaw Method™ handles how the humans use these tools

Ready to scale without chaos?

What's Included

Strategic Foundation

✅ Mission/Vision/Values framework aligned with EOS™ principles

✅ Accountability charts showing current and future org structure

✅ Growth strategy with clear path from 100 to 500+ doors

Operating Rhythm

✅ Meeting templates configured for property management

✅ Quarterly Goals tracking aligned with PM seasonal cycles

✅ KPI scorecards with NARPM™-aligned benchmarks by role

Process Documentation

✅ Core workflows (owner onboarding, renewals, move-in/out, collections)

✅ Job descriptions with clear role expectations

✅ Policy library covering compliance, procedures, and standards

✅ Onboarding paths for each role in your company

People Operations

✅ Bonus structures tied to KPIs

✅ Performance review frameworks

✅ Hiring scorecards and interview guides

Here's What Your Operations Hub Looks Like

"If any PM company out there is looking for expert systems, advice, standards and KPI implementation, business foundation development, etc. Essentially all the ingredients you need to build a successful PM company. You found it right here!"

— Lehman Z Smith, Business Owner DHC Property Management / GA ARNG Officer

To be clear: We built this as a complete OPERATIONS system (not PM software).

Think of it as the "how we run our business" manual:

• All processes documented

• Workflow instructions

• Company policies

• Meeting rhythms

• Operational Framework

The stuff that actually lets you scale without chaos.

How It Works

Week 1: Discovery & Pricing

We'll meet to understand your business, tech stack, and current pain points. We'll review your current systems and processes to identify gaps and opportunities. You'll receive custom pricing based on your specific needs.

Week 2: Setup

We'll customize the system to your company and deliver your complete operations hub in Notion.

Week 3: Implementation

Roll out the system to your team for review. Your team can suggest changes to make it even more custom to how you work.

Week 4: Training

Implementation calls to walk your team through the system and ensure adoption.

Timeline: 4 weeks from kickoff to full implementation.

Optional Add-On: CRM Workflow Setup

Build your documented processes directly into LeadSimple or Aptly with automated workflows, email sequences, and task triggers. Includes setup, testing, and team training.

Get It Done Before Christmas

If you want your system running by January 1, you need to book your discovery call this week.

Here's the reality:

• 4 weeks to build your system

• 1 week to schedule and complete discovery

That means the deadline to start is November 26th.

Other companies charge $2,000+ per process. You're getting your entire operations system, custom priced for your specific needs, for a fraction of what others charge.

Only 2 spots available before year-end. Don't wait. Book your call today.

Frequently asked questions

Is this a CRM?

No. This works WITH your existing CRM/PM software.

Does this replace RentVine/AppFolio?

No. This documents HOW your team uses those tools.

How much does it cost?

Our pricing varies depending on number of doors and employees. We offer a variety of options to fit your needs and budget. Please visit our book a discovery call for more information.

What software is this?

It's built in Notion - think of it as a digital operations manual.

So it's not property management software?

Correct. It's your company operating system - the processes and policies that make your business run.